Selling and Distribution

From the very beginning, the marketing was directly aimed to individuals as consumers. The most important marketing information is the quality of products, and success is measured by buyer’s loyalty. Other important factors are choice of selling places and shelves always full of products. A special attention is given to visibility of products on the shelves of various shopping malls, and visibility of the well known brand Mavrović PERSONAL EXPERIENCE. In 2008, a new design was made for bakery and meat products. It was followed by promotional campaign, and strengthened by personal warrant of Mr. Mavrović, in public.

Direct marketing is the prime promotion activity, and includes numerous tastings and action sales. It also relies on Mr. Mavrović exposure in public media; after all he IS famous sportsman and businessman. Mr. Mavrović is very well known for his participation in many humanitarian actions and sponsorships. He is very active in motivating people to be self-engaged in maintaining their psychological and physical health, conquering new skills, especially through education in Eco-Centar Sloboština. All these are the forms of successful marketing that is used by Željko Mavrović's company.

Specific value of the brand "Mavrović - PERSONAL EXPERIENCE" is a cultural capital of Mr. Mavrović’s personal name. Mr. Mavrović is a famous boxer, sportsman and distinguished businessman in the realm of agriculture. His devotion to ecological production is widely known, and all company's products are recognized as such.

All the values that Mr. Mavrović promoted as a sportsman are now implemented in business activities of his companies. The end result is - high quality products. Mr. Marvović's main idea is to emphasize his life experience as an example, and it works. People believe him, and for the good reason. People believe in the quality of his products, just like they believed in his victory when he was in a boxing ring. The value of the brand is constantly and carefully maintained by keeping the quality of products at highest levels, from raw materials to final product!

Buyer’s loyalty is the highest award that any brand could achieve, and it was achieved by "Mavrović - PERSONAL EXPERIENCE". In 2009 it was placed on the list of leading Croatian brands, by choice of the Professional Committee and by votes of more than 20,000 consumers. From that day, "Mavrović - PERSONAL EXPERIENCE" brand is additionally labeled as "Super brands Croatia".